The question of how do you price a motherboard? It is a question that comes up quite often, I know this because I have been asked this question more than once by friends and family. It is also one of the questions I get asked the least...because I don't think it is my job to answer it for them, and I think most people feel the same way. You see, the motherboard price is something that you will have to put some effort into if you want to get an accurate idea of what you should be paying. You see, there are some things you need to look at when pricing a motherboard; although you might not think much about some of them.
For starters, what sort of computer are you looking to buy, do you need a gaming PC, or one that does just general office work? These types of PCs are generally more expensive, so if you are on a budget then you probably won't be able to afford one of these. However, a good solid built, and quality motherboard will fit in nicely with these computers; especially if you are looking at gaming. If you were looking at a general office PC then it is important to remember that you can get a cheaper motherboard, and while it will probably lack the same amount of power and speed, it will still be a decent option for what you need.
Another thing to remember is that the is affected greatly by how popular the motherboard is. If a motherboard brand gets a lot of positive press, then expect that there will be a big price drop for that particular motherboard. This is one of those times where the price you pay for a product is not affected by how many others are paying less, you just end up with a product that is moderately priced. On the other hand, if you were to go with a non-popular, or lesser-known motherboard then you would probably see a higher price for that product.