In the makeup world, the beauty industry is constantly changing, but some brands have stood the test of time for years, and are still in style. These brands are known for their high-end ingredients and luxurious packaging. Whether you're looking to update your look for a special occasion or want to make a big impression on the red carpet, there's a brand out there for you. Listed below are the top five brands that are trending right now .
Urban Decay. This line has always been bold and daring, which made it a popular choice when it hit the market back in 1996. It was the antithesis of more demure, feminine brands. The brand slogan is "beauty with an edge," and the brand has become synonymous with the cleanest and most innovative formulas, colors, and textures. You can see this in the popular video below.
Kevyn Aucoin. Kevyn is considered to be the first celebrity makeup artist. He rose to fame as a go-to makeup artist for Hollywood's elite and broke a lot of rules. The clean-faced look is one of his many innovations, and his line of makeup, launched just a year before his untimely death, emphasizes a woman's natural beauty.